These stylish winter parkas aren’t just fashionable—they’re also designed to be far more sustainable than the coats hanging in your average department store.
Rather than being stuffed with plastic materials or animal-derived fillings, these “flowerdown” jackets are filled with wildflowers that have been sourced from restoration projects helping to support butterfly species.
Sustainable fashion company Pangaia says that they have spent the last 10 years developing the patented technology as a sustainable and cruelty-free alternative to goose-down insulation.
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The vegan coat is filled with a fully biodegradable material made out of certifiably hypoallergenic wildflowers, biopolymer, and a specialized aerogel that keeps the material insulated and waterproof, but still breathable.
“The wild flowers we source are from areas which contribute to habitat restoration, whilst helping to conserve a species of local butterflies,” the company told Tree Hugger. “This kind of regenerative agriculture results in a reduction of greenhouse gas production (12 tons of CO2 per hectare of plant material). The method also helps to preserve groundwater, as it doesn’t require irrigation.”
The aerogel is reportedly made out of 85% recycled paper and several other renewable, non-toxic, and biodegradable materials. Pangaia designers also say that it is the world’s first green aerogel.
The coat cannot be hailed as being entirely plastic-free since the outer shell and lining are made out of nylon and polyster, but the company says that all of their plastics are made from recycled materials in order to maintain a zero-waste production cycle.
The regular-sized coats are currently being sold on the Pangaia website for $550 a pop.
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