As a business owner, being your own boss certainly has its perks, but 33% of female small business owners were motivated to start their own businesses to inspire other women.
That’s according to a new random double-opt-in survey of 1,013 female small business owners, including 505 who identified tmselves as white and 508 as people of color.
One in three (36%) respondents said they currently have a female mentor or role model in the business world—particularly women of color, who were almost 1.5x more likely to have a mentor than their white counterparts. (42% vs. 29%).
And three out of four mentored respondents (75%) credited that mentor with the success of their business.
Women of color also expressed a stronger interest in “inspiring other women” with their business (39% vs. 26%), and 82% said they want their success to show others that it’s possible to overcome stigmas.
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Conducted by OnePoll on behalf of Office Depot, the survey also asked women about the challenges they faced when opening their businesses.
Overall, respondents cited lacking funds (47%) and trying to maintain a work-life balance (38%) as the toughest hurdles to overcome.
Eighty-four percent said they’ve wanted to start their business as long as they could remember, with 80% launching their venture based on a hobby or activity they were already passionate about.
Sixty-one percent even worked a day job so they could save up enough money to open their business, including more women of color (71% vs 51%).
Of the 417 respondents who started their business in the past two years, 61% say the pandemic played a big factor in their decision.
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“The growing number of women who have turned their passion projects into successful small businesses is incredible,” said Zoë Maloney, executive vice president and chief human resources officer for The ODP Corporation. “Seeing female entrepreneurs come together to empower and mentor one another while developing the next generation of powerful female leaders is so inspiring and impactful.”
Respondents said that helpful assets like cash grants (38%) or marketing materials (29%) would have helped get their business off the ground.
Still, nearly three-quarters of all respondents said they feel that it’s easier for a woman to become a successful business owner today than 10 years ago (73%).
And most said owning their business has been an overall positive experience (81%), citing being their own boss (66%) and watching their business grow (40%) as the fruits of their labor.
MOST REWARDING PARTS OF BEING A BUSINESS OWNER
Being your own boss – 66%
Watching your business grow – 40%
Putting an idea into action – 36%
Work-life balance – 25%
Inspiring other women – 24%
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Wonderful!