We are all familiar with the traditional sports stadium “wave” – but this Iowa team is putting a new spin on it.
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The heartwarming gesture is just one of many initiatives that the sports team has taken to assist the children’s hospital – the team’s “Touchdowns For Kids” campaign has asked Hawkeyes fans to pledge $1 to the hospital for every touchdown that the team scores.
Last year alone, the team raised over $40,000 for the children’s hospital, adding to their whopping total of $400,000.
(WATCH the video below)
Best new tradition in all of sports? #FTK @UIchildrens ? pic.twitter.com/8PU35XhhoN
— University of Iowa (@uiowa) September 3, 2017
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