Google, Facebook, and other big technology companies are jointly designing a system for combating email scams known as phishing.
Such scams try to trick people into giving away passwords and other personal information by sending emails that look as if they come from a legitimate bank, retailer, or other business.
To combat that, 15 major technology and financial companies have formed an organization to design a system for authenticating emails from legitimate senders and weeding out fakes.
(READ the AP story in the USA Today)