In 1932, this ticket to the San Francisco Opera was sold for $10. Now, the company is offering prime seats for the same price to welcome opera-curious locals
The ticket priced in today’s inflated fiat currency is over $220, but in honor of the SF Opera’s 100th anniversary two years past, they rolled back the years (and the cost) to the grand opening of the War Memorial Opera House which they still use today.
Two seasons later, the “Opera for the Bay” program is ongoing, with the SF Opera partnering with the Dolby family to subsidize tickets for people who haven’t seen an opera in over three years, or ever.
Prime seating locations are available for guests at just $10 for seasonal staples Carmen and La Boheme.
“With the company now entering its second century, we want to invite people of all ages and backgrounds around the Bay Area to experience the art produced by this dynamic institution — their opera company,” Dagmar Dolby said in a 2022 statement.
“We hope the ‘Opera for the Bay’ ticket initiative is the catalyst that encourages the newcomer, entices the opera curious, and welcomes back those who have not been in a while.”
To get a ticket, residents of San Francisco with a zip code between 94000–95999, who haven’t purchased a ticket to a mainstage performance at San Francisco Opera in the past three years, can create an account at the SF Opera and visit this page when tickets go on sale.
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$10 tickets are limited to two per person, and go on sale online only one month prior to the opening night.
Monday, October 10th, tickets for George Bizet’s classic French tragedy Carmen, will go on sale at noon.
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Telling the story of a lustful Spanish dragoon who falls in love with a fiery independent gypsy woman, Carmen is a mainstay in any opera calendar and features compositions so famous you may not even know you’ve heard them.
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