Shawn Grose and his brother Aaron are set to open Windmill Pointe Brewery next year in the heart of Detroit. The microbrewery will be outfitted with stationary bikes to produce the energy needed to brew the beer. All the pedaling by customers will be measured and rewarded with free beer.
They estimate that Joe Sixpack can pedal at a rate to produce two to three beers an hour. Customers can shed calories and save energy before kicking back to drink some of the beer they helped create, reports the Wall Street Journal.
“We want to be different,” said the brewmasters, who call their sustainable product the first “Pedal-Powered Beer.”
(WATCH the video below or READ the story from the Wall Street Journal)
Story tip from Mike McGinley