Today, 4ocean announced a new partnership to help restore damaged coral reefs while removing trash from oceans, rivers, and coastlines.
4ocean has been making bracelets from the 30 million pounds of plastic they’ve remove from waterways—and now Coral Gardeners will plant a baby coral onto a damaged reef with every bracelet purchased. Choose one of five colors, each representing a different coral species to be planted—and with a live streaming camera you can watch them grow.
In fact, you will be able to track its growth until it is outplanted onto the reef in French Polynesia. The money for each bracelet will also pay for the removal of 5 lbs of trash.
Coral reefs are known as the rainforests of the sea and play a critical role in global ocean health. Unfortunately, scientists estimate that climate change and other human-induced factors have led to the loss of many of the planet’s coral reefs in the past 30 years.
The Restoration Collection from 4ocean and Coral Gardeners will help restore some of these damaged reefs through a coral adoption program. Every bracelet sold will plant a specific species of coral on the island of Mo’orea in French Polynesia, where customers can track its growth through regular Impact Reports and a live streaming underwater camera in the coral nursery.
The bracelets are handmade by 4ocean artisans in Bali using 100% recycled ocean plastic cord collected by 4ocean captains and crews. Each bracelet features a recycled glass bead and secondary colors that represent each planted coral.
“The Restoration Collection is one of the most exciting campaigns that 4ocean has been a part of to date and will have a huge impact on the ocean,” said 4ocean CEO and Co-founder Alex Schulze.
Florida-based 4ocean is a cleanup company dedicated to ending the ocean plastic crisis. Since 2017, its professional, full-time captains and crews have removed more than 32 million pounds of plastic waste and other man-made debris from the world’s oceans, rivers, and coastlines.
Since 2017, the nonprofit organization Coral Gardeners have planted over 50,000 heat-resistant coral fragments across French Polynesia and are on a mission to plant 1 million around the world by 2025.
“We are thrilled to join forces with 4ocean to protect and restore the ocean. With this collaboration, everyone can join the movement and be able to watch their coral grow via our nursery livestream.” said Titouan Bernicot, Founder of Coral Gardeners.
The name and color of each bracelet is inspired by the five unique species of coral fragments available in the collection, including Verrucosa Pink, Grisea Glacier, Retusa Green, Muricata Blue, and Globiceps for a Glow-in-the-dark bracelet. Every bracelet from The Restoration Collection includes premiere packaging on sustainable wood, a limited edition bracelet, a collectible information card with frameable poster, a detailed campaign booklet, and a sticker.
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The Restoration Collection of four bracelets start at $34 each—or as a box set for $150. Watch their campaign video below and visit 4ocean.com to order and learn more.
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