A growing tide of health-conscious and environmentally aware consumers are prepared to stop buying products and even protest when companies fail to meet standards, from prices and food labelling to sourcing and ingredients. This week, vegetarians in the UK prevented an animal product from being added to Mars chocolate bars. (BBC)
Thanks to Andrew in the UK for the link!
The internet is partly behind this I think. With so many people involved with alternative opinions / blogs / comments on blogs etc. they associating with speaking up for themselves. With rejecting conventional news viewpoints too!
Its just a part of the change and shift. I am really proud of everyone changing!!