While some Super Bowl commercials might be advertising various businesses and brands, this grateful pet owner took out a 30-second ad to raise money for the veterinarians who saved his dog’s life.
This is not the first time that David MacNeil has featured his dog Scout in a Super Bowl ad; the 7-year-old Golden Retriever has previously appeared in commercials for WeatherTech, MacNeil’s company.
This year, however, MacNeil’s $6 million time slot tells the story about how he almost lost Scout to cancer.
“There’s so many companies selling this snack or this beer, that car or truck or whatever,” MacNeil told WMTV. “I’m like, ‘What can I do that’s a really good thing to do to help the university and the school and animals?’”
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Veterinarians diagnosed Scout with an uncommon heart tumor after he collapsed to the floor last year. They said that the senior pup only had one month to live, and it would be best if MacNeil euthanized Scout.
MacNeil refused. Instead, he brought Scout to the University of Wisconsin School of Veterinary Medicine and begged them to help his beloved dog.
Since many cancer treatments for humans are also effective for dogs, Scout began undergoing chemotherapy—and after just six weeks of treatments, his tumor had shrunk by 78%. Two weeks later, it had shrunk by a further 50%.
As a thank you to the veterinarians who saved his dog, MacNeil then bought a Super Bowl ad encouraging viewers to donate to the university and its research.
“This is an amazing opportunity not only for the University of Wisconsin–Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” said the dean, Mark Markel. “So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine.”
(WATCH the news coverage below) – Photo by WMTV
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