After 79-year-old Jack Maier won the lottery in 2006, he decided to use the winnings to rent a bunch of billboards around town to remind young women to pay attention to their health.
The billboards going up in Milwaukee, Wisconsin cost $2,000 each for only one month of advertising, but after losing his wife, Myrna, to breast cancer, Maier was determined to urge other women to get mammograms, and second opinions.
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He won more than $300,000 in the SuperCash jackpot and says he’s going to continue his personal crusade until he runs out of money.
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