Months after a girl took the company to task for its female toy figures, Lego has released the Research Institute, a play set created by a “real-life geophysicist, Ellen Kooijman,” the company says.
The set will let kids take on the roles of paleontologist, astronomer and chemist, using three female figures.
“I love Legos,” wrote Charlotte Benjamin in a letter that went viral after she sent it to the corporate heads at Lego.
She voiced criticism regarding the female characters previously included in the toy sets, saying they just “sit at home, go to the beach, and shop,” while the boy characters “saved people, had jobs, even swam with sharks!”
Sales are soaring for the Research Institute set, which costs about $18. (Order on Amazon, here)
(READ the story at NPR News)