Most pet adoption campaigns make us feel pity for the animals but in this one, it was the sad humans working all day in Melbourne, Australia offices that needed rescuing.
Cue the happy dogs ready to go for a walk in the park, and suddenly you had workers falling in love with dogs, with the result being a 100 percent adoption rate.
The Human Walking Program brought cute poodles and pugs in need of adoption and offered them as partners for a lunchtime walk.
(WATCH the cool video from Jake Barrow)
Much better approach and with a 100% success rate, hopefully other organizations will drop the heart-wrenching ads and follow suit. It’s win-win.