January car sales plummeted for most major automakers, but Hyundai saw a 14 percent sales jump thanks to their innovative Assurance program that allows buyers to return cars – no strings attached – if they lose their jobs in the first year of ownership. (US News Rankings and Reviews)
Living in South Korea, where Hyundai comes from, I find myself brimming with pride! (… although I’m a Canadian.) This concept is totally amazing! No wonder they’re thriving! Perhaps we can all follow suit?