"Search engine giant Google and U.S. semiconductor firm Intel have thrown their weight behind a massive scheme to reduce carbon dioxide emissions by cutting the amount of energy computers consume. They expect to cut emissions by 54 million tons a year — equal to 11 million cars or 20 coal-fired power plants." (BBC) Wow, thanks for the link, Andrew!
AMD started this consortium of information technology companies and professionals seeking to lower the overall consumption of power in data centers around the globe. The organization is chartered to develop meaningful, platform-neutral standards, measurement methods, processes and new technologies to improve energy efficient performance of global data centers. For more information see http://www.thegreengrid.org/home