Countries are always looking for ways to promote their unique culture to attract tourists, and Finland may have just knocked the ball out of the park.
Having been named the world’s happiest country by the World Happiness Report for five consecutive years, Finland wants to share its secret to happiness with the world.
To do this, they are offering an all-expenses-paid retreat to attend a Masterclass on Happiness through their tourism arm, Visit Finland.
The first country to ever host its own masterclass, Finland will connect the lucky participants with expert coaches who will guide them towards a balanced way of life that promotes happiness the Finnish way. The coaching will cover four key themes: nature and lifestyle, health and balance, design and everyday, and food and well-being.
The Masterclass of Happiness will be held from June 12-15, 2023 at the Kuru Resort in Finland. Ten chosen participants from around the world will arrive in Finland on June 11 and depart on June 16.
GNN reached out to the organizers who’ve confirmed that all travel expenses, including flights and accommodations, are included for the ten people selected.
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Applications are open until April 2. Applicants can apply individually or with one other person by visiting www.visitfinland.com/en/find-
The coaches of the Masterclass are leading experts in their various fields who will help the participants find inner balance and connect with nature and themselves.
“Finns are often asked, ‘why are you so happy?’ We believe Finnish happiness stems from a close relationship with nature and our down-to-earth lifestyle,” said Heli Jimenez, Senior Director of International Marketing at Business Finland.
“Finland is full of immersive experiences among nature. Our energizing forests, charming lakes, and vibrant archipelago landscapes are all perfect places to relax, unwind and get in touch with your inner happiness.”
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British media often portrays the secret to Scandinavian or Dutch happiness as being an attitude of low expectations; the understanding that you as an individual aren’t a special unique snowflake, in contrast to the Southern European attitudes of looking for the sweet life.
Perched in the Finnish Lakeland region however, the Kuru Resort has access to unique and stunning natural environs that certainly offer a sweet life of their own.
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