Every View of this Adorable Doggie Video Earns One Pound of Food for a Shelter

Do you want to unleash someone’s inner joy? Puppies can make almost anyone’s day better– and these pups are making the day better for shelter dogs, too.

To coincide with the release of its new dog food made without artificial flavors, colors or preservatives, Purina is donating a pound of its Puppy Chow Natural dog food to animal shelters every time someone views their adorable new video.

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They teamed up with video producers at SoulPancake to show how surprise visits from packs of puppies will immediately transform people’s mundane days with smiles and wagging tails.

These Labradors were the center of attention at a preschool…

Corgis made people at a retirement home feel years younger…

And, these little guys showed up to melt the hearts of tough guys at a gym.

The cuddles required lots of reps.

Purina is donating up to 500,000 pounds of Puppy Chow Natural to Rescue Bank, a charity that distributes pet food to animal shelters. The video has already delivered 60 tons of dog food donations by this morning. SoulPancake has launched a social media campaign with the hashtag #PowerofPuppies for people to share the video below.

Give it a watch, and do some good for shelter dogs by sharing the video.

(WATCH the video below from SoulPancake

 

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