Beekeeping is one of the hottest hobby trends of 2024 thanks to a host of fans learning from celebrity bee-enthusiasts, according to a new poll.
Stars creating a buzz around the pastime include Beyoncé, Scarlett Johansson, David Beckham, Sting, and Flea from the Red Hot Chili Peppers.
The poll of 2,000 adults revealed that nearly half (47%) are looking for more unusual hobbies, such as origami and foraging for food in the wild.
Olympic diver Tom Daley loves to knit. He and fellow-knitter Julia Roberts were voted as two of the most inspiring celebrity hobbyists.
Other activities gaining momentum among survey participants include open mic poetry, arranging flowers and geocaching—a public treasure hunt that uses GPS locations to bury hidden containers.
49 percent of recipients choose to opt out of sedentary hobbies, like reading, in favor of ones that get them outdoors and moving.
And half of those surveyed favor pastimes that are in some way good for the environment—like creating bug ‘hotels’ in their gardens. The small, artificial buildings serve as long-term lodging or a winter hibernation habitat for crawling and flying insects
The double opt-in randomized survey by OnePoll was commissioned by Sky ahead of the action film release of The Beekeeper, starring Jason Statham.
“I’m not surprised there’s so much buzz around beekeeping,” said the film’s director, David Ayer. “I’m hoping our film will only enhance that.
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Indeed, 14 percent of survey respondents reported they’d found some hobby inspiration from a movie.
Ayer and his film colleagues actually practiced beekeeping on the set, and Jason Statham genuinely learned how to open a hive and work with the bees.
“Always one to immerse himself in a movie, he really connected with the whole zen of beekeeping, which was quite therapeutic between all the grueling action sequences.”
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From trendy beekeeping to meditative birdwatching or zen gardening, hobbies can be a doorway into a deepening relationship with nature.
TOP INSPIRING CELEBRITY HOBBYISTS
1. David Beckham – Beekeeping
2. Tom Daley – Knitting
3. Scarlett Johansson – Beekeeping
4. Rod Stewart – Model railways
5. Beyoncé Knowles – Beekeeping
6. Sting – Beekeeping (promotes and supports the hobby, tho he owns no hives)
7. Julia Roberts – Knitting
8. Brad Pitt – Pottery
9. Richard Branson – Chess
10. Flea of Red Hot Chili Peppers – Beekeeping
11. Nicole Kidman – Sky diving
12. Henry Cavill – Warhammer
13. Will Smith – Fencing
14. Francis Bourgeois – Trainspotting
15. Bill Gates – Playing Bridge
16. Claudia Schiffer – Collects insects
17. Susan Sarandon – Ping Pong (Founder of Spin clubs)
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