After 13 years and three albums, Protest The Hero, has wrapped up their obligations with their record label and is turning to their fans to fund their fourth full-length album.
Within hours of launching a crowd sourcing plea on Indiegogo, the Canadian band smashed through it’s $125,000 goal — on its way to doubling that total — by offering appealing perks like downloads and exclusive parties for fans who open their wallets in advance.
“Over the last couple months, we kept our ears to the ground, watched other people use this method and actually succeed,” wrote the band on their funding page.
“We’ve finally decided to take matters into our own hands — DIY style — and want to raise money for our fourth album directly from the people who have helped keep this band going all these years.”
The band is banking on the idea that this new funding method might be the future of music. Instead of taking an advance from a record company and never seeing a dime in sales until that advance is paid off, maybe, if the band has enough dedicated fans, they might make their own fortune online.
(WATCH the band’s pitch video, or LEARN more at Indiegogo)