Kia Sorento owner Danielle lit up TikTok with a viral video of her approaching her car which had recently caught fire. Within the torched interior, stood a solitary undamaged item.
It was a Stanley thermos, and it was the reason for the 84 million shares and 60k comments that festooned the post.
“Everybody’s so concerned about if the Stanley spills, but what about if it melts?” she asks in the video, then she grabs the Stanley thermos in the cupholder and shakes it. “Fire yesterday,” she says. “Still has ice in it.”
@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound - Danielle
The firestorm of comments was filled with people egging Stanley on to reward Danielle for this incomparable advertisement, and it didn’t take long for Stanley to reply.
“We’ve all seen your video. Wow, what an ordeal and we’re all really glad you’re safe,” said Stanley Company President Terence Reilly, in a video response.
“I’ve seen a lot of comments that we should send you some Stanleys. Well, we are gonna send you some Stanleys. But there’s one more thing. We’ve never done this before and we’ll probably never do it again, but we’d love to replace your vehicle.”
An auto blog covering the story in part in order to talk about the manner in which a Kia catches fire detailed that Danielle received a whole box of Stanley thermoses.
They also linked to a blog on Stanley’s website called Stories of the Unbreakables, which is filled with anecdotes of a Stanley product surviving above all else.
For example, Dave Moreno plans to be buried with his Stanley thermos—which he bought 10 years ago and has used in his work as a construction worker across the US Southwest and South America. It even deflected a bullet (not away from Dave though) in an attempted robbery in Peru.
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