Hearst Magazines will use the Table of Contents page to encourage its readers to recycle those contents instead of tossing them in the trash. Beginning with July issues, all 19 U.S. glossies will feature the "Please Recycle This Magazine" logo, and Hearst will become the first to adopt, across its entire line, the green initiative launched by the Magazine Publishers of America earlier this year…
Surprisingly, fewer than 20 percent of Americans are recycling their magazines at home, even though at least two-thirds of the population has access to magazine recycling in their communities and curbside. More magazine recycling would help grow the supply of recovered fiber and further reduce demand on the world’s forests.
The Please Recycle logo will be prominently displayed in Hearst magazines either on the masthead page or in the table of contents, and Editors-in-Chief will promote the appearance of the logo in their various Editor’s Letters and/or elsewhere in their magazines.
The Please Recycle campaign was launched by the Magazine Publishers of America (MPA) and is an industry-wide public education campaign the MPA is undertaking with its member publications to get readers to recycle their magazines when they are done enjoying them.
This is not the first time Hearst has shown its green thumb print. It built the first green-certified building in New York City, Hearst Tower, which was given a gold LEED seal of approval and honor by Global Green USA, and has participated in tree planning through National Arbor Day Foundation (www.arborday.org) and the New York Restoration Project. Riverkeeper, vice chaired by Robert F. Kennedy, Jr., will honor Hearst on April 19 for its support of the organization.