Ticket for Grand Opening of the War Memorial Opera House in 1932 – Credit: San Francisco Opera Archives

In 1932, the above ticket to the San Francisco Opera was sold for $10. Now, the artistic company is offering prime seats for the same price to welcome opera-curious locals.

The ticket priced in today’s currency is over $220, but two years ago, in honor of the SF Opera’s 100th anniversary, they rolled back the cost for some prime tickets to celebrate the War Memorial Opera House birthday—and the program was so popular, they’ve extended the offer for the second season.

This Monday, “Opera for the Bay” tickets will go on sale under a partnership with the Dolby family that will subsidize tickets for people who have never seen a magnum opus—or those who’ve not seen one in three years.

Just $10 will get you into prime seating locations to feast your ears—and eyes—on two classics, Carmen and La Boheme. 

“With the company now entering its second century, we want to invite people of all ages and backgrounds around the Bay Area to experience the art produced by this dynamic institution — their opera company,” Dagmar Dolby said when the program launched in 2022.

“We hope the ‘Opera for the Bay’ ticket initiative is the catalyst that encourages the newcomer, entices the opera curious, and welcomes back those who have not been in a while.”

To get a ticket, residents of San Francisco with a zip code between 94000–95999, who haven’t purchased a ticket to a main stage performance at San Francisco Opera in the past three years, can create an account at the SF Opera and visit this page when tickets go on sale.

$10 tickets are limited to two per person, and go on sale online only one month prior to the opening night. If the past is repeated, tickets will go fast.

At noon on Monday, October 10th, tickets for George Bizet’s classic French tragedy Carmen, will go on sale.

Telling the story of a lustful Spanish dragoon who falls in love with a fiery independent gypsy woman, Carmen is a mainstay in any opera calendar and features compositions so famous you may not even know you’ve heard them.

Don’t forget to pass along this amazing opportunity to see a world-class opera by sharing this good news on social media—or directly with friends in San Francisco…

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