Lonely dogs were treated to a special furry photoshoot to help them find their forever homes.
The photoshoot will promote residents of the London, England rescue shelter All Dogs Matter, and featured some of their older, bigger, and less ‘photogenic’ pooches.
The focus was also placed on pairs of pups that need to be adopted together.
Whether in foster care or housed at the shelter, they were treated to a day of extra attention in the countryside where they were given the ‘supermodel treatment’.
Ready for their close ups included 12-and-14-year-old Bobby and Brandy, a bonded pair of Yorkshire Terriers (pictured above), who’ve been looking for a home for several months.
Alice, a sweet and clever 2 year-old crossbreed (pictured above and on the website), also lapped up the lens.
The idea came after a poll of 2,000 adults found that while nearly half of Brits would like to get a dog—or a second furry pal—58 percent said they would rather opt for a younger canine.
And while 47 percent would consider adopting, more than half of the people who’d like a younger dog think it’s easier to train one from a puppy.
However, a whopping 71% of those aged 18–34 admitted that seeing a cute dog’s image on Instagram or TikTok, can prompt them to go check out rescue sites.
The stunning glamour shots were all captured on second-hand cameras, provided by Wex Photo Video, which has partnered with the shelter to give these dogs another shot at showcasing their personalities.
“Every dog deserves their moment in the spotlight, regardless of age or appearance,” said Paul Wareham, marketing director at the camera retailer, which also commissioned the poll.
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“These lovable hounds have got so much to give, so we’re hoping these glamorous shots can help find them a home.”
The survey revealed 46% of people would feel good about themselves for giving an abandoned dog a second chance at life, and one-third was inclined to choose dogs who have been waiting for a new owner for a long time.
And, if they could spot a dog’s personality shining through a photo, nearly nine in ten of younger respondents (18 – 34) say they would be motivated to request a viewing at a rescue shelter.
Many people reckon that younger dogs would have fewer health issues and would be around longer than older dogs, according to the OnePoll.com survey. But Ira Moss, founder of All Dogs Matter, the charity that rescues and rehomes animals around London and overseas, looks at it from a different angle.
“We see firsthand how much love and joy that rescued, overlooked dogs can bring into a home, but they’re often passed over simply because they don’t have that ‘puppy appeal.’
“This photo shoot has allowed us to show that with a little love and the right photo, all of our wonderful dogs can shine brightly – and hopefully find a new home.”
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They did that many times last year, rescued 331 dogs and placed them with new owners.
“Much like a dating profile, pictures tell a thousand words,” added Paul Wareham, at Wex.
“If these wonderful photos help even one pup find a home, we’ll consider it a job well done.”
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