Talk about the right marketing at the right time. Electrolux is launching Vac from the Sea, an initiative that will turn plastic pollution from the ocean into Electrolux vacuum cleaners.
The company has already begun collecting plastic from our seas to recycle into a series of green concept vacuum cleaners.
The project is intended to highlight the fact that not enough plastic is recycled by consumers to fill the needs of sustainable appliance makers.
Hans Stråberg, President and CEO, Electrolux says, “Our oceans are filled with plastic waste. Yet on land, there is a shortage.”
He writes, on the Vac From the Sea website, “I hope you will join us in raising awareness about the threat plastic poses to marine habitats, and the urgent need for taking better care of the plastic that already exists.”
WATCH the video below, or read more from Ariel Schwartz at Fast Company…
Be sure to go to the north shore of Molokai, Hawaii..lots of plastic there.