The World’s Most Reputable Companies and How They Achieved It

From Apple to Volkswagen, these top global companies have built their reputations on trust and admiration. What is the secret to earning customer esteem that spans the world? And which companies are best at doing it?

Reputation Institute, a global private consulting firm based in New York, surveyed customers around the world to uncover 28 companies that have earned such merit.

Companies at the top of the list all had one thing in common: innovation. These top ten firms — four of which are American and three are German — excel at innovation:

1. Google
2. Sony
3. The Walt Disney Company
4. BMW
5. Mercedes-Benz (Daimler)
6. Apple
7. Nokia
8. IKEA
9. Volkswagen
10. Intel

(READ the story at Forbes.com)